Federal Reserve policymakers need current information about economic conditions to make well-informed monetary policy decisions. But hard data, such as GDP and the unemployment rate, is released with a significant lag, making it difficult to get a precise, real-time read on the economy, especially during times of rapid change.
To help fill the gap, the New York Fed conducts two monthly regional business surveys: the Empire State Manufacturing Survey of manufacturers in New York state and the Business Leaders Survey, which covers service sector firms in New York state, northern New Jersey, and Fairfield County, Conn. These surveys provide timely soft data, available well before hard data is released.
Hard data is based on precise quantitative measurements, such as sales figures or the specific prices firms are charging. By contrast, soft data is qualitative, focusing on trends, expectations, and sentiment around economic activity. And while hard data looks backward, soft data from the regional surveys can look forward—providing important information about expectations for the future and emerging trends.
Gathering soft data quickly can be impactful—for example, the Empire State Manufacturing and Business Leaders surveys signaled a sharp downturn in economic activity in early March 2020, providing a warning weeks before official statistics captured the full extent of the COVID pandemic’s economic impact.
How the Surveys Work
The New York Fed launched the Empire State Manufacturing Survey in 2001. It was modeled after the Philadelphia Fed’s Business Outlook Survey, a long-running manufacturing survey that has historically been watched by financial markets and policymakers as an early signal about national manufacturing conditions. The Business Leaders Survey was launched later in 2004 and was among the first regional business surveys to target the service sector.
The surveys are sent to over 300 business executives and managers at firms across industries during the first week of every month. While about two-thirds of participating firms have 100 or fewer employees, some have hundreds or thousands of workers.
Leaders at the firms fill out a short questionnaire asking if business activity has increased, decreased, or stayed the same compared to the prior month. The surveys ask about indicators such as prices–yielding insights into inflationary pressures–as well as employment, orders, and capital spending. Respondents answer questions about how they expect these indicators to change over the next six months, offering a forward-looking perspective on the economy’s trajectory.
From the responses, New York Fed researchers construct diffusion indexes by calculating the difference between the percentage of firms reporting increased activity and those reporting decreased activity. Positive values indicate that more firms say activity increased than decreased, suggesting activity expanded over the month. Higher positive values indicate stronger growth, while lower negative values indicate stronger declines.
The surveys include local businesses, like restaurants and car dealerships, as well as firms with national and global reach, such as software manufacturers and shipping enterprises. As a result, the economic indicators derived from the surveys are often early predictors of national economic patterns, frequently aligning with hard data released later.
Getting Answers on Current Issues
The surveys regularly ask supplemental questions about current economic issues to get real-time answers. Over the last few years, the surveys have asked about firms’ experience with tariffs, inflation expectations, if the use of AI is leading to a reduction in employment, how often employees work from home, and whether supply availability was affecting their businesses.
Going Beyond the Indicators
In addition to providing data to track economic conditions, the regional surveys also provide a channel to hear directly from local business leaders. Every month, survey respondents are asked for their comments, offering the opportunity for businesses to share their thoughts, concerns, and experiences with the New York Fed. This helps researchers and policymakers understand how businesses are being affected by economic conditions.
The surveys act as one of the bridges between the New York Fed and the business community, ensuring the voices of regional businesses are considered in economic assessments and policy discussions as well as enhancing the ability of policymakers to make informed decisions to respond effectively to economic challenges.
Executives, owners, or managers of businesses in New York, northern New Jersey, or Fairfield County, Conn., interested in participating in the New York Fed’s monthly business surveys can find more information here. The next survey results will be released on Oct. 15 and 16.
Kartik B. Athreya is director of research and head of the Research and Statistics Group of the Federal Reserve Bank of New York.
Richard Deitz is an economic policy advisor in the Federal Reserve Bank of New York’s Research and Statistics Group.
The views expressed in this article are those of the contributing authors and do not necessarily reflect the position of the New York Fed or the Federal Reserve System.
